NPF: MARKET RESEARCH

Posted in No Politics Friday on August 26th, 2011 by Ed

Last weekend a comedian-friend and I went to see a group of four touring comedians making an appearance at our favorite local venue. They were unknowns, but they all had TV credits and other vaguely impressive credentials. I will spare you the details of how awful it was – I later noticed that many of the TV credits were from MTV; imagine the kind of comedy that a person who enjoys Jersey Shore would like – except to note that about 30-40% of the words used on stage that night were "dude", "bro", and "fag."

Yes, one of them imitated an Asian accent for about 2 minutes.

More annoying than the set was their persistence in asking nearly every person in attendance how he or she heard about the show. No doubt this was for cynical if casual market research. These guys were the kind for whom the phrase "selling out" has no meaning, as they enter the world of comedy with no integrity to sell. They were quite curious, apparently, which of their marketing methods had been most successful.

It got me thinking (not their comedy, of course, which inspired thoughts about nothing except homicide and escape) about the same question for Gin and Tacos. There are lots of readers now. I can still remember the days of getting 50 hits, mostly from my friends, and calling it a success. Over time things have grown considerably.

The purpose of this question is solely to satisfy my curiosity and will be used for no sinister marketing purposes nor to attract a corporate sponsor: What brought you here initially? Was I suggested by one of your friends? Did you arrive from a link on a different site – especially Crooks & Liars? Random internet search? Internet search specifically for gin and/or tacos? Saw a sticker on someone's car? Wrote three words in the search bar, hit ctrl-Enter, and hoped for the best?

I'm glad you're all here. Some of you have been here for many, many years. Some of you are brand new. Regardless, I am at the point at which I am looking at the traffic and wondering where in the hell all of these people are coming from. Incoming links are easy enough to track, but I'm not interested in who visits once for 60 seconds via C&L links. I'm curious about how the people who come back again and again were introduced to this site – how the addiction began, so to speak.