THE SUBTLE ART OF FRAMING

Posted in Quick Hits on November 14th, 2013 by Ed

I've never seen, and may never see, a better example in my lifetime of what "media bias" looks like in practice than the simple, four-letter difference between the headlines "106,000 Sign Up for Obamacare" and "Only 106,000 Sign Up for Obamacare." In the course of 45 minutes at the gym on Wednesday afternoon I watched CNN switch from the former to the latter. Apparently the first version wasn't doing a sufficient job of priming an affective response from their 207 viewers.