People around these parts have the strange tendency to think that the phrase "Will it play in Peoria?" is cute and charming. This is unusual, of course, inasmuch as it is an entertainment industry way of saying, "Will stupid people like this?" The city is far more famous for that and has been for a while; Ambrose Bierce wrote in his Devil's Dictionary:
DULLARD, n. A member of the reigning dynasty in letters and life. The Dullards came in with Adam, and being both numerous and sturdy have overrun the habitable world. The secret of their power is their insensibility to blows; tickle them with a bludgeon and they laugh with a platitude. The Dullards came originally from Boeotia, whence they were driven by stress of starvation, their dullness having blighted the crops. For some centuries they infested Philistia, and many of them are called Philistines to this day. In the turbulent times of the Crusades they withdrew thence and gradually overspread all Europe, occupying most of the high places in politics, art, literature, science and theology. Since a detachment of Dullards came over with the Pilgrims in the Mayflower and made a favorable report of the country, their increase by birth, immigration, and conversion has been rapid and steady. According to the most trustworthy statistics the number of adult Dullards in the United States is but little short of thirty millions, including the statisticians. The intellectual centre of the race is somewhere about Peoria, Illinois, but the New England Dullard is the most shockingly moral.
People who see themselves as cultural, financial, or educational elites think very little of The Common Folk. Always have, always will. Hell, even people who are demonstrably dumb as a post think they are smarter than everyone else. If this shocks you, you are among the post-like. Powerful Hollywood people cannot believe the shit Average Americans will pay to watch and listen to. The guy who runs McDonald's probably refuses to eat the slop he's trying to sell to rubes. And yes, to the feigned shock of millions of Obama-addled conservatives this past week, our political leaders think we have the intellectual capacity of a potted plant coupled with the attention span of a goldfish.
If one thing has distinguished conservatives over the years it is their deep and profound respect for the wisdom of the masses and the average voter, right? Yeah I'm pretty sure that's correct. They talk about it all the time, I think.
Feigned outrage and equally feigned worship of Salt of the Earth, Hard Working Americans are so central to the Republican playbook at this point that it would be a shock if they weren't banging the drum as hard as they are right now over a years-old video featuring an academic who was anything but the "architect of Obamacare." While your uncles and the cast of Fox & Friends are busy acting shocked – shocked, I tell you – at the idea of a highly-paid consultant who thinks most people are morons (an assertion that is pretty easy to prove empirically), ask yourself how likely you would be to believe him if he said "American voters are very wise." Wouldn't seem terribly sincere, would it?