I don't watch a ton of TV and the majority of what I do watch consists of live sporting events. I do, however, have my DVR set for the Velocity Network series "Wheeler Dealers." The hosts have a reasonable amount of personality and good taste in finding older, more obscure vehicles to buy and work with (the apple green Lamborghini Urraco and Syrena, aka the "Polish Mini," are my favorite episodes) And what the hell, I like cars. It's much more entertaining than, say, watching a racist British asshole run half-million dollar cars around a track.
One side effect (foreshadowing!) of this viewing habit is exposure to commercials aimed at the target audience of Old White Guys with Some Money. In particular, in the past year there has been a tremendous marketing effort made by the pharmaceutical industry on behalf of something called "Low T." Watch an auto-related show on any network and you'll probably see four of these commercials in the average hour.
Low T (for Testosterone) has a list of symptoms that eerily mimic 1) aging and 2) being sedentary while doing it. Do you have less energy than you used to? Do you have less endurance for physical activity? Do you sometimes feel irritable or cranky? Has your muscle mass declined? Is your libido waning? And of course, there's the $64,000 question to which all advertising aimed at men over 40 can be reduced: Does your wang not work sometimes?
Looking at that list of symptoms you might be thinking they sound an awful lot like the symptoms of no longer being a teenager, of – gasp – aging. But you would be wrong, according to countless major pharmaceutical manufacturers. You have a medical condition in need of treatment! True, the human body naturally reduces its production of testosterone starting around age 30, but…if you ask your doctor to pump you full of it you'll feel young again! The downside is that you're substantially more likely to have a heart attack or stroke. You know, it's almost as if your body isn't supposed to be surging with teenage fratboy levels of sex hormones when your body is a half century old. Almost.
We're all accustomed to the phenomenon of the advertising-driven New Medical Condition rollout, and as always I'm sure actual hormone deficiency is a real medical problem for some people. As we have seen before with things like ADHD and Chronic Fatigue Syndrome, the effort here is not to fabricate a medical condition but to convince everyone on Earth that they have it. Check out the absolutely hilarious industry website IsItLowT.com to find out whether you have Low T (spoiler: you do) or should ask your doctor about it (spoiler: you should).
It's almost enough to make you wonder why almost every industrialized country on the planet except the United States has banned direct-to-consumer advertising of prescription drugs. Heck, it's almost as if they want you to think you have something that only their drugs can fix.