So this is sports, but it's not sports.

It has been very interesting from an armchair sociological perspective to watch the nation (and certainly the city of Chicago) lose its marbles over the World Series win by the long-suffering Cubs. At 108 years, their championship drought certainly was unprecedentedly long. That's not interesting outside of a sports context. But the fact that national media outlets devoted exclusively to covering sports apparently forgot that the Chicago White Sox won the World Series just 11 years ago is.

I'm somewhat biased here, as a Sox fan. I was at Game 2 of that World Series. But the distinction between Cubs and White Sox fans in Chicago is something we can describe without being affected by our own preferences. The Cubs are the North Side. The Sox, the South Side. The North Side is wealthier, whiter, younger, and where people go to have a good time. The big music venues, the fancy restaurants, the theaters…all north of the loop for the most part. The South Side is not glamorous. It is traditionally less wealthy, not a place people associate with having a night on the town, and heavily composed of black, Hispanic, Irish, Polish, and other identifiably "ethnic" populations. The North Side is residential and cosmopolitan. The South Side is industrial and without frills.

In 2005, the year the White Sox won the Series, it was interesting to watch how little anyone outside of the South Side gave a crap, here or nationally. The previous year, the Boston Red Sox won their first series since 1918 and everyone in the national media treated it like the second coming. Yet when the White Sox were going for their first win since 1917 – an even longer drought – nobody seemed to care. That they played the equally anonymous (but excellent) Houston Astros probably didn't help. And now ten years later everyone is going crazy for the Cubs and their drought again. Hmm.

The excuses for people hopping on the Cubs bandwagon – everyone loves an underdog, etc. – fall flat. It's clear that *some* underdogs and *some* droughts are worthy of our collective sympathy. As long as the team is one for whom being a supporter is sufficiently cosmopolitan and has sufficient social cachet attached to being a fan, then everyone cares. If your fan base is 25% native Spanish speakers and your stadium is located across the highway from what was once America's most notorious public housing project, then nobody even notices let alone cares.

I don't mean to read too much into reactions to a sporting event, and I have no doubt personally that the Cubs fans outnumber Sox fans in Chicagoland. Yet the White Sox victory parade in 2005 was attended by 3 million people, a staggering number that I'm sure today's Cubs parade will match. I can't help but feel that which 3 million people were excited about the White Sox is a significant part of the explanation for why their World Series championship inspired so little interest compared to what happened for the Cubs and Red Sox.

CODA: And it was great baseball, too. The White Sox went 11-1 in the playoffs, won a 15 inning marathon in Game 3 of the World Series (the kind of game that legends are made of), and won in the 9th inning of Game 4 on two plays by Juan Uribe that, had Derek Jeter made them, would have been the subject of feature films.