today's health section(s): playing to your target market.

I like reading the New York Times online, if only for that magic moment that occurs every so often when you realize that it's core demographic makes over $100,000 a year. Usually that time is reserved for their Travel Magazine section, but today's Health Section gave me a whooper: How Young Is Too Young to Have a Nose Job and Breast Implants?

I love that parents need to be told the following statement from a doctor: "'Diet and exercise, not liposuction', he said, 'are the proper ways to treat excess weight in children.'" Really?

The article also highlights which ages are appropriate to begin having certain kinds of surgery done as the body of a teenager is going through puberty and changing all the time. "But they have found that nose growth ends earlier, and now do nose jobs, known as rhinoplasty, on girls at age 13 and boys at 14."

And if this following statement doesn't upset you it may mean you have no soul: "By the age of 6, kids can participate in the decision to have surgery and understand why it is being done." Quote the Dr. Steven J. Pearlman, a facial plastic surgeon in New York, whose potential financial interest I'm sure in no way conflicts with his medical advice.

I'd really rather you be a crack mom leaving their child home all day to play with hot pipes than encouraging and paying for your 6 year old to get a quick nip/tuck. I think the crack would be better in the long term for the well-being of your child.

Keeping with the theme of target demographics, this made me check out the Health Section of south-side favorite The Chicago Sun-Times today as well. Their lead story covers current sports medicine: ACL tears not what they used to be. It's funny, as the level of authority in tone and overall knowledge and presentation of medicine is significantly higher in the Sun Times article.

I will now give a summary of the following target markets. New York Times: how soon is too soon to give my child plastic surgery? Chicago Sun-Times: can a quarterback recover from a tear to his anterior cruciate ligament?

God bless the second city, everyone.

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4 Responses to “today's health section(s): playing to your target market.”

  1. Ed Says:

    John Kerry's forehead vs. Rex Grossman's ACL – discuss.

    Bonus question: Brian Urlacher's planar fascitis vs. Lindsey Lohan's big rubber titties.

  2. kat Says:

    They could just be talking about 6 year-olds who have folded over ears. Then again I also find the topic of Lohan's tatas much more fascinating. meh.

  3. tambrosi Says:

    Technically I think they are silicone :)

  4. mike Says:

    kat – i hope so. but so much of the article is keen on the right way to get your child a nosejob that I doubt it.

    Opening up the Sun-Times and seeing the equivalent "Tuesday Health" article focused solely on sports medicine made me laugh in a way that I can't describe.

    and are they fake? like is it confirmed?