You're watching your favorite football team (if you loathe the sport, play along for a moment) on a nice, relaxing Sunday. Five minutes into the third quarter the score is 42-3. Like clockwork, one of the announcers inevitably says, "This game ain't over yet…(insert losing team here) is the kind of team that can make up these points in a hurry!" His fellow announcer gamely concurs, elaborating a scenario in which the losing team makes up the deficit.
What such insipid commentary really means is obvious: Please don't change the channel. We lose a lot of advertising money if you do.
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Most importantly, we think you're enough of a mouth-breathing idiot to fall for our bald effort to create drama where none exists.
The dynamic of the current Democratic presidential nomination contest has not changed in the three weeks since I began writing this post – it is, by all but the most implausible of scenarios, mathematically impossible for Hillary Clinton to win. I am stunned, although certainly not surprised, that this fact has been almost entirely absent from the media's coverage. Seems relevant to me.
It is tempting to chalk this up to some flavor of media bias, but the idea of the media going out of its way to give Hillary Clinton a booster seat is dubious to say the least. No, this seems more like good old fashioned commercial bias. The "drama" provides a cheap, consistent storyline that appeals to both the media's lust for ratings and their thundering journalistic laziness. There's nothing the sponsors hate more than a game that's over by halftime.
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