So apparently in the mid-1980s Wendy's restaurants took the idea of the corporate training video to the next level and set the basic how-to rules of the workplace to music. The results are more Eighties than Tony Danza and Ronald Reagan doing jazzercise with Max Headroom to the beat of a Roland 808 drum program.
These videos are pure, concentrated Eighties. The "hot drinks" song is stuck in your head now, right? I wonder what became of that singer/actor. I can only hope that he wakes up every single day thinking about how much he accomplished here.
The funny thing is, this strikes us as exceptionally cheesy. But it's remarkably, even embarrassingly, effective. How many of the rules for pouring and serving hot drinks do you remember right now? I bet you remember all of them. Would a 3-minute video of some actor in a Wendy's uniform reading the rules have held your attention? Would you have retained anything? Of course not. These are the moments in which I realize that Children's Television Workshop (the producers behind Sesame Street) are some of the most brilliant minds in the history of the medium. They've mastered all of the necessary techniques to mesmerize viewers: bright colors, singing, and rhyming. We're not so different from four year olds in some ways.