I have a long-running theory that I need some data on.
Every institution of High Culture in the US – especially things like operas and symphonies that tend to struggle for support – seems from casual observation to have one moneymaker on its calendar every year. That is, there is one performance aimed at the consumer who doesn't actually like orchestral music, or operas, or whatever, because it turns out that it's hard to sell a ton of tickets to things like "An Evening with Haydn's Unfinished Ode to the War of Jenkins's Ear" or whatever.
The most common manifestations of this are things like John Williams or Star Wars or Boston Pops nights at the symphony, or something else transparently poppy and aimed at the casual "Let's take the kids to see this" listener. Similarly, the Lyric Opera in Chicago has taken to interspersing its calendar of obscure operas with things like West Side Story or Nutcracker-like holiday shows.
Here are my questions, in no particular order:
1. Is there a name within the industry for this phenomenon? "Pay the bills night" or something?
2. Do performers within these groups hate doing this, or do they think it's fun? I can easily picture your average symphony musician or opera singer being disappointed (or worse) at the idea of having to sing Harry Potter songs or whatever to get butts to fill seats.
3. Do performers find this stuff easy compared to the other, less public-facing material? I also picture the entire symphony getting drunk before John Williams Night because they can play the theme from Indiana Jones perfectly while half in the bag, and why not have some fun with it.
Any insight that you can offer on these points is appreciated. I have been harboring these suspicions for years and would like clarification.